Introducing Terranova Copacabana
Terranova 's first watch brings one of Brazil's most iconic locations to the dial of the Copacabana Watch .
In recent years, we have seen the emergence of independent watch brands with creative and sometimes bold approaches to concept, design and materials. These brands, known as microbrands , have gained a legion of fans around the world, appealing to those looking for something different from what traditional brands offer.
Terranova is an independent microbrand whose main purpose is to create watches inspired by Brazil. For its first model, the brand chose to pay homage to Copacabana Beach in Rio de Janeiro, one of the most internationally recognized destinations. The famous waves of the Copacabana boardwalk are represented on the watch face through different textures, which become more or less visible depending on the lighting.
License: Donatas Dabravolskas, CC BY-SA 4.0, via Wikimedia Commons
Located in the southern part of Rio de Janeiro, Copacabana Beach and the neighborhood that bears its name are true symbols of Brazilian identity. Copacabana is, without a doubt, the most famous beach in Brazil on the global stage, being widely referenced in pop culture, whether in music, photography, film, television or literature. If there was anything missing to pay homage to it in the world of watchmaking, now there is no more.
Throughout its history, Copacabana has welcomed everyone from Hollywood stars to rock legends, street vendors to children, the elderly, the rich, the poor, or simply someone enjoying their Sunday morning run. That’s why Terranova Copacabana is more than just a clock — it’s an authentic celebration of Brazil , capturing the diversity and democratic essence that make this beach unique.
Dimensions
Measuring 39mm in diameter , 12.3mm thick and 47.5mm lug to lug , the Terranova Copacabana provides a comfortable fit for virtually all men's wrists, and is also an excellent choice for women with larger wrists who appreciate watches with a striking presence. The 20mm wide strap , tapering to 16mm at the clasp , gives it a lightweight appearance and allows for countless strap combinations.
Usability and Style
The Copacabana is a true "everyday watch" , suitable for any occasion, be it formal, casual or even sporty. Its versatility allows it to be easily adapted to different types of straps and materials, making it an extremely dynamic piece.
The Terranova Copacabana is the ideal choice for those looking for a quality watch with a unique concept and design, offering high versatility without compromising the budget. Furthermore, by choosing this model, you contribute to the growth of a national brand dedicated to honoring Brazil and its identity.
Materials and finishes
The Terranova Copacabana is constructed entirely from 316L stainless steel , ensuring strength and durability. The case features polished sides , a brushed finish on the top and a polished stainless steel bezel ring , creating a sophisticated balance between shine and texture.
The crystal is flat sapphire with a clear anti-reflective coating , providing excellent visibility in different lighting conditions.
Bracelet and Adjustments
The Jubilee bracelet that accompanies the Terranova Copacabana is made entirely of 316L stainless steel , with solid links throughout its length. Classic and functional, it maintains a sporty touch without losing elegance. Its design combines polished central links with brushed external links , creating a sophisticated balance. The sides follow the polished finish characteristic of the Jubilee style.
The brushed steel clasp is refined, with polished edges that complement the polished and brushed pattern of the bracelet. The Terranova name and logo are engraved in the center of the clasp in a subtle and elegant way. In addition, five micro-adjustments ensure a precise fit for any wrist size.
To further increase the watch’s versatility, Terranova will include an additional strap made of high-quality fluoro rubber . Using this strap, the Copacabana gains a sportier and more casual look, expanding its range of uses.
Special Details
The Terranova Copacabana features a series of carefully designed details to give the watch a more relaxed and dynamic touch. The “Automatic 100m” inscription, located at the bottom of the dial, features different colors for each version of the model , adding a touch of personality. The seconds hand follows this same color, creating a harmonious contrast with the rest of the dial.
The polished crown features the laser-engraved Terranova logo, reinforcing the refinement of the finishes.
However, the most captivating detail of the watch is undoubtedly the inscription “Inspired by Brazil” positioned above the six o’clock marker, accompanied by the Brazilian flag — a tribute to the national identity. This element replaces the traditional indication of origin found on Swiss watches, such as the iconic “Swiss Made” , and highlights the essence of the design.
The case back is closed in stainless steel and features the watch's technical specifications engraved around it , with the Terranova logo centered , ensuring an elegant and informative finish.
Caliber
At the heart of the Copacabana is Seiko ’s NH35 calibre , a movement that needs no introduction. With 24 jewels and a 41-hour power reserve , the NH35 provides a solid foundation for affordable mechanical watches, ensuring a reliable and efficient experience for watch enthusiasts.
This movement has become a true pillar of contemporary watchmaking , widely recognized for its robustness and durability . Its popularity among microbrands and major brands reinforces the trust placed in this mechanism, consolidating it as a respected choice in the world of watchmaking.
Furthermore, when the time comes to carry out maintenance or overhauls, there will hardly be any surprises, as the NH35 is one of the best-known calibres and one most worked on by watchmakers around the world.
Display and Design
The Terranova Copacabana pays homage to the iconic Copacabana waterfront with a dial that reproduces its waves in textured form. This pattern comes to life depending on the lighting conditions , alternating between an enamel finish and matte paint , creating a dynamic and sophisticated visual effect.
Just below the twelve o'clock marker, the brand name and logo are painted, symbolizing the sunset over the sea . Above the six o'clock marker, the watch's name, Copacabana , is displayed in a relaxed typography that harmonizes with the rest of the design. Below the name are the specifications for the automatic movement and water resistance .
The applied hour markers are exquisitely finished and feature stunning blue BGW9 Swiss Super-LumiNova luminescence. The minute markers are painted on the outermost part of the dial. The silver-tone baton hour and minute hands follow the style of the markers and also feature blue BGW9 lume , ensuring excellent legibility in low-light conditions.
At three o'clock , the date window is given a silver outline , adding a touch of sophistication and balance to the dial.
Water Resistance
The Copacabana is water resistant to 100 meters (10 ATM) , ensuring excellent performance in swimming pools, rivers, lakes and even shallow sea dives . This efficient sealing is made possible by the use of a screw-down crown , which improves protection against infiltration and reinforces the watch's durability in aquatic environments.
Available Colors
In addition to the black version, the Copacabana dial will be available in blue , white and a special green and yellow edition , paying homage to the colors of Brazil.
Technical Specifications
Box:
- 316L stainless steel
- Diameter: 39mm
- Thickness (with crystal): 12.3mm
- Lug-to-Lug Length: 47.5mm
- Crown: Screw down at 3 o'clock position
Crystal:
- Sapphire crystal
- Clear anti-reflective coating applied
Luminescence:
- Swiss Super-LumiNova BGW9 (blue) on hour markers and hands
Water Resistance:
- 100 meters (10 ATM)
Bracelet:
- 316L Stainless Steel Jubilee with Solid Links
- Comfortable stainless steel closure with side buttons and five micro adjustments
Movement:
- Caliber: Seiko TMI NH35
- Origin: Japan
- Rubies: 24
- Power reserve: 41 hours
Display:
- Copacabana® dial , combining glossy enamel finish , matte paint and applied indexes
Available Colors:
- Black, Blue, White, Green and Yellow
Availability
The Terranova Copacabana is not yet in production or available for delivery. Terranova is in the process of registering and establishing itself in Brazil . Sales are expected to begin in the first quarter of 2025 .
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Final Considerations
Terranova Copacabana stands out as a true tribute to Brazilian culture , especially the iconic Copacabana beachfront . Its design captures the diversity and vibrant energy of the beach , balancing elegance and versatility , making it suitable for both casual and formal occasions.
Constructed with high-quality materials and equipped with the reliable Seiko NH35 movement , the Copacabana offers excellent value for money for watch enthusiasts looking for something genuinely Brazilian .
It is a testament to the potential of independent brands in watchmaking , bringing new concepts and celebrating Brazil's rich cultural heritage with authenticity and passion.
